For the Farm Fresh summer floorset at Bath & Body Works, the design channels the vibrant energy of a bustling farmer's market on a sunny summer day. Think wooden crates brimming with bright, juicy lemons and apples, their fresh colors complemented by cheerful gingham patterns and fresh, handpicked wildflowers. The layout guides customers through an open-air market scene, where the air is filled with the zesty scent of citrus and the crisp sweetness of apples. Organic elements like woven baskets, rustic signage, and charming produce displays blend with sleek, modern packaging, offering a fresh take on a classic market vibe. The atmosphere exudes the essence of a lively farmer’s market, full of natural, seasonal scents and a welcoming, sunlit energy. Every corner invites customers to bask in the refreshing aromas of summer, making them feel as if they've just stepped into the heart of a local market, surrounded by nature's best offerings.
Bath & Body Works Farm Fresh
Art Direction • Design • Illustration
















