A homegrown Kentucky tea company with a passion for health and wellness, Hectares shifted focus from tea to cannabis. While staying true to their original pillars, changes in ownership and product offerings left them needing help to effectively sell their vision to consumers.

I took Hectares back to the basics, working with them to rebuild their brand from the ground up. Together, we captured the essence, personality, and values of the brand, ensuring they came through in everything from photography to color to tone of voice. I researched competitors in the space to ensure our brand would stand out not just among CBD products but also within the broader wellness category that aligned with our core product profile. I introduced the concept of "Daily Dose of Goodness," bringing it to the forefront to capture the consumer’s attention.