Creating the GENICOS brand, I played a key role in shaping the brand's voice and image from the ground up. I worked closely with stakeholders to understand GENICOS' core values, mission, and audience, developing a brand voice that was clear, compelling, and aligned with its innovative, human-centered approach to healthcare.

I began by establishing a visual identity that resonated in the competitive healthcare landscape, curating design elements that conveyed professionalism, trust, and forward-thinking. I also crafted a tone and language for the brand that was approachable yet authoritative, creating content that connected with both healthcare professionals and patients.

Beyond branding, I supported GENICOS' social and marketing efforts, ensuring consistent messaging across platforms. From social media campaigns to digital ads and educational resources, I helped bring GENICOS’ vision to life, ensuring every touchpoint reflected the brand’s values and positioned it as a leader in healthcare.

Through collaboration, I helped build a strong, recognizable presence that contributed to GENICOS' continued success in an ever-evolving industry.