I led the brand design and campaign development of LungSphere, a transformative initiative by AstraZeneca aimed at shaping the future of leadership in lung cancer care. The program focuses on empowering diverse next-generation leaders within the multidisciplinary team to collaborate and drive progress in a rapidly evolving landscape.

My campaign design reflected the urgency and hope at the heart of LungSphere, creating a bold, inclusive visual identity that united global healthcare professionals. The goal was to foster peer-to-peer networking and elevate diverse leadership to break down silos and improve lung cancer survival. Pitching this creative to AstraZeneca, I developed a cohesive, impactful campaign that highlights the power of collaboration and innovation in the future of lung cancer care.