I was responsible for crafting a dynamic, immersive user experience that seamlessly bridged the physical and digital worlds to market our floorsets. The goal was to create an intuitive interface that guided both customers and associates through the details of each collection, providing comprehensive product information while telling the rich, compelling story behind every floorset for both brands.

Through thoughtful design and innovative functionality, I ensured that the iPad experience was visually captivating and user-friendly, transforming product browsing into an engaging journey. From product details to styling tips, the design allowed users to explore each piece with ease and excitement. The iPad served as a powerful storytelling tool, embodying the essence of the Victoria’s Secret and Pink brands while also enhancing the in-store experience. By merging cutting-edge design with meaningful content, I helped elevate the way our customers and associates connected with the collections, strengthening the impact of our floorsets and reinforcing the storytelling that defines both brands.