As the lead creative, I developed both the brand identity and campaign for Novo Nordisk’s HCP Medical Education platform, hosted on their UK customer portal. This platform is designed to provide nonpromotional, comprehensive digital learning resources for healthcare professionals in Diabetes, Cardiology, Renal, and Metabolic diseases.

The platform was named Novo Link, symbolizing its role as a crucial connection point between healthcare professionals and the latest medical knowledge. I crafted a cohesive brand identity, including a custom name, typeface, and logo, to reflect the platform’s educational mission and enhance its impact. Additionally, I designed a campaign that brought Novo Link to life, promoting it as a trusted hub for e-learning, digital tools, and expert content.

This initiative not only established a powerful brand but also launched an effective campaign that empowers healthcare professionals with the knowledge to improve patient care, setting a new benchmark for medical education in the industry.