To showcase our abilities at a tradeshow, inVentiv Health created an engaging booth experience that showcased how we translate clinical data into visual brand expressions. We highlighted the clinical phase where a product’s data story is developed, focusing on isolating variables, reaching study endpoints, and gaining FDA approval. By examining the ecosystem, we uncovered insights that inform business and communication strategies.

Our booth emphasized the importance of understanding human insights—both rational and emotional drivers of the target audience—to shape effective product positioning. We demonstrated how translating data into clear, relatable messages influences healthcare professionals, patients, payers, and purchasers. Finally, we showcased how phenotyping adapts the data story to reflect changes in the product or ecosystem, ensuring ongoing relevance in the market.