I had the opportunity to craft a visual experience that not only celebrated the Victoria Secret’s legacy but also reimagined it for a new generation. The goal was to create a cohesive, dynamic campaign that would excite both associates and customers, reinforcing the passion and luxury that Body by Victoria represents.

We started by developing a suite of tactical pieces that would create a seamless, engaging journey. This included a beautifully designed launch kit, which served as the perfect introduction to the relaunch, full of sleek and luxurious materials that communicated the essence of the new collection. I wanted every piece to feel like an invitation to experience something special—something beyond just a product line, but a new expression of femininity and confidence.

To make this relaunch truly immersive, we designed an interactive experience for both associates and customers. For associates, we created learning materials that not only informed but also inspired, telling the brand’s story in a way that fostered excitement and connection. The customer experience was equally important. We wanted to ensure that they didn’t just see the products—they felt them. Interactive elements and visual storytelling were key in creating a deeper, more meaningful engagement with the brand.

Through it all, I focused on making sure the visuals were as empowering and captivating as the Body by Victoria collection itself. The elegant typography, luxurious color palette, and contemporary design were all carefully chosen to evoke a sense of confidence, strength, and sensuality—values that have always been at the heart of Victoria’s Secret.

This campaign became more than just a relaunch; it was a visual celebration of the modern, confident woman. The result was a compelling, immersive experience that generated excitement, ignited brand loyalty, and reinforced the iconic status of Body by Victoria—all while staying true to the brand’s legacy.