I led the brand update for GSW as part of a larger effort to unify with our corporate entity, Syneos Health. This initiative involved transforming GSW’s digital presence and visual identity to create a more cohesive and engaging experience across multiple touchpoints. The update included redesigning the website, elevating marketing materials, refining the social media experience, and reimagining the overall visual persona.

By aligning GSW’s design with Syneos Health’s overarching brand strategy, we created a seamless connection between the two entities while maintaining GSW's distinct voice. The goal was to modernize the brand’s look and feel, ensuring consistency across both companies’ platforms. This unified approach strengthened the GSW identity while enhancing Syneos Health’s corporate presence, creating a more powerful, integrated brand experience for our audience.