I had the exciting challenge of supporting the reimagining of GSW’s visual identity to capture its powerful ethos: blending science, creativity, and human impact. The new design had to reflect GSW’s role as innovators, storytellers, and life-changers, while infusing energy and authenticity into every element. My goal was to create a brand that felt fresh, dynamic, and true to the transformative work GSW does

I set out to create a design that reflected the multifaceted nature of the agency—one that blends science, creativity, and human compassion. The new brand identity was crafted to evoke both precision and emotion, capturing the essence of GSW’s work in healthcare and life sciences. I used a bold and contemporary color palette to bring vibrancy and energy, while balancing it with clean, modern typography that reflected the agency’s scientific rigor. The visuals I created were purposeful and thoughtful, illustrating the agency's commitment to making a real impact through innovation and human-centered storytelling.

Through this reset, I aimed to create a brand that wasn’t just visually striking but deeply meaningful. Every element was designed to speak to the transformative power of GSW's work, blending artistry with science to highlight the life-changing work they do. The result was a brand that felt dynamic, fresh, and authentic—one that captured the passion and commitment behind every word, image, and idea. It was more than just a design—it was a visual embodiment of GSW’s promise to change lives, one breakthrough at a time.