When you blend emotion with analytics and creativity with science, you get a unique perspective on Managed Markets communications. That’s what I do at GSW with Creative Consultancy. For me, Managed Markets is more than a service—it’s a key part of how we solve problems in today’s healthcare landscape.

My goal was to share this approach with our clients, which is why I helped create an innovative website that showcases our Creative Consultancy in action. I wanted to highlight our talented team and show that connecting with decision-makers isn’t just about the numbers—it’s about making emotional connections and telling impactful stories.

The website’s design reflects this balance of logic and creativity. I used hand-drawn icons to represent the left and right sides of the brain, symbolizing the harmony of analytics and creativity. I also created data visualizations that turn complex data into something creative and visually engaging. These visuals communicate key insights while staying artistic and approachable.

The site also features a downloadable guide that highlights our core competencies and creative approach, giving the site a sleek, modern, and human-centric feel. This project allowed me to showcase how our work is all about connecting with people as much as it is about analyzing data.