As the Creative Lead for branding the prestigious Angels of Excellence program for Victoria’s Secret, I was entrusted with the exciting challenge of shaping and elevating an international initiative that was both exclusive and aspirational. Designed to honor the pinnacle of leadership, dedication, and impact within Victoria's Secret—across associates, customers, and influencers—the program was a celebration of excellence and empowerment.

I conceptualized and developed the program’s original brand marks and designs, weaving together an elegant and powerful visual narrative that spoke to the rich history and aspirational nature of Victoria’s Secret. Every element, from the logo to the typography and color palette, was crafted to exude sophistication and timelessness while reflecting the modern strength and influence of the Victoria’s Secret brand.

The Angels of Excellence program was not just a recognition initiative but a symbol of what it means to be part of the Victoria’s Secret legacy—one that transcends the runway and embodies success in every facet of the brand’s international presence. Through innovative branding, I helped tell a story of triumph, dedication, and distinction, elevating the program into a coveted honor that resonated deeply with the Victoria’s Secret community worldwide.